There are of course huge numbers of people claiming to be experts in SEO (Search Engine Optimisation), the largest Search Engine of all of course being Google.
However, the only real Google Experts, are those that actually work for Google right now. They’re constantly trying to improve their search results, making them more intuitive to humans, and more like human rankings.
People will often find little loopholes on how to artificially improve your ranking position, with ‘black art’ techniques (things that will typically get your website blacklisted from Google, and therefore hidden entirely from view for at least 3 months). So as I’ve mentioned before, do the things primarily for the human user.. and Google will follow.
So assuming that your website is already accessible to people with visual challenges (and therefore search engines can read it more easily too).. you’ve already made sure all your images have ‘alt’ text.. and of course you have lots of good readable text on each page (especially the homepage), etc.
Google likes a few key things in particular:
- Old websites (so you must therefore be an ‘established’ business)
- Websites with lots of good real content, related to the search terms (so you have something worth looking at, when the visitor gets there), especially content that’s updated, and added to regularly.
- Lots of links to your website from other websites (meaning lots of people like it enough, to want to share it with other people)
Typically, the more often you update your website, the more often Google (and others) will think it’s worth looking at, which means the higher up the natural search rankings you’ll appear.